In 2023, Loake Safety Tyre and Yongda Auto officially confirmed the partnership. In March, Loake conducted the loake safe tyre project training for the Yongda Lincoln team. Yongda Automobile is a large group enterprise listed on the main board of Hong Kong. It focuses on the luxury car sales and service industry. It acts as an agent for many internationally renowned luxury car brands such as Porsche, BMW, Audi, Mercedes-Benz, and Lexus. Its service network covers all parts of the country and takes the lead in the industry. It has formed a complete automobile sales service industry chain including car learning, car buying, car selling, car leasing, car repairing, and car inspection. As a leader in the automotive service industry, Yongda has a keen sense of the development trend of the automotive aftermarket. Under the current national policy support and the development trend of new energy vehicles, the new generation of car owners are particularly sensitive to travel delays and safety hazards caused by tire nailing and air leakage. Loake Safety Tyre, as a high-tech tyre product that focuses on solving the problem of tyre puncture in driving, was recognized by Yongda Company, and actively negotiated cooperation with Loake Company to confirm cooperation. In March, the Loake company team provided project training for the Yongda Lincoln team, making preparations for Yongda and Locke to enter the market hand in hand.